Marketing Research: In a Digital Information Environment

by David J. Ortinau, Robert P. Bush, Joseph F. Hair Jr.

Book Overview

"Marketing Research, 4/e" takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071101071
• ISBN13: 9780071101073
• Release Date: January 2008
• Publisher: Irwin Professional Publishing
• Length: 690 Pages
• Weight: 2.80 lbs.