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Business & Investing Books > Small Business & Entrepreneurship Books > Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
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Marketing Research That Won't Break the Bank: A... 0787964190 Book Cover

Marketing Research That Won't Break the Bank: A...

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Edition Description

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how...

Edition Details
Format:Paperback
Language:English
ISBN:0787964190
Format: Paperback
Condition:
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