Marketing Research: Methodological Foundations, 12th edition

by Dawn Iacobucci and Gilbert A. Churchill

Book Overview

Please seek new 13th edition (cut-and-paste the following: https: //www.amazon.com/gp/product/B09RLY9DQY/ref=ppx_yo_dt_b_asin_title_o01_s00?ie=UTF8&psc=1)
For all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is recognized as...

• Format: Paperback
• Language: English
• ISBN: 1983654469
• ISBN13: 9781983654466
• Release Date: January 2018
• Publisher: Createspace Independent Publishing Platform
• Length: 544 Pages
• Weight: 3.15 lbs.
• Dimensions: 1.1" x 8.5" x 11.0"