Marketing: Real People, Real Choices

By Greg MarshallElnora StuartMichael R. Solomon, et al.

Book Overview

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131449680
• ISBN13: 9780131449688
• Release Date: November 2004
• Publisher: Prentice Hall
• Length: 592 Pages
• Weight: 2.85 lbs.
• Dimensions: 0.9" x 8.5" x 10.8"

Customer Reviews

great book

The book is really precise at the term explanations, good examples demonstrate the terms, some interesting aspects of current business world. I like this book a lot, it helped me to get an A in my marketing class.

Textbook Review

This book is very informative. Many real world examples are discussed in the text. I was very impressed with the format to the chapters.

Marketing; Real People, Real Choices (5th Edition)

Book was in very good condition and I recieved it in a timely manner with no problems.

Marketing, Real People Real Places

I ordered my book on Wednesday and recieved it on Saturday. It was in a good condition as described previous to purchase. Emmeline T

An excellent Intro to Marketing Text

This text gives a great overview of the many aspects of marketing. The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point. The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.The book was easy to read and all important points are highlighted and defined in the page margins. The study guide which comes with the text helps students remember the key points of each chapters by providing a brief summary of the chapter followed by a number questions of all different types.This is the second administration text book that I have bought from Pearson Education and I would recommend this book for anyone who is taking or planning on taking an introduction to marketing course at the University or College level or even for those who just wish to know more about the topic of marketing.