Marketing Public Transit: A Strategic Approach

By George S. Day and Christopher Lovelock

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

• Format: Hardcover
• Language: English
• ISBN: 0275924998
• ISBN13: 9780275924997
• Release Date: November 1987
• Publisher: Praeger
• Length: 238 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"