Marketing Public Health: Strategies to Promote Social Change

by Michael Siegel, Ellissa Resnick, Elissa A. Resnick

Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Second Edition...

• Format: Paperback
• Language: English
• ISBN: 1449683851
• ISBN13: 9781449683856
• Release Date: July 2012
• Publisher: Jones & Bartlett Publishers
• Length: 382 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.0" x 5.9" x 8.9"