Marketing Places

By Philip Kotler

Book Overview

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 074323636X
• ISBN13: 9780743236362
• Release Date: January 2002
• Publisher: Free Press
• Length: 400 Pages
• Weight: 1.44 lbs.
• Dimensions: 9.0" x 0.9" x 6.0"

Customer Reviews

Still relevant and enlightening after 15 years in print

Having been associated with the field of economic development and the proposition of marketing locations for over 20 years, I can unequivocally recommend this book. Mr. Kotler not only provides the tools for city/community planners and economic developers hoping to better position and market its communities, but also provides companies with a template for evaluating potential corporate investment locations. In many respects his observations predicted future social-economic issues that still affect our cities and communities today. Marketing Places is still very relevant and insightful 15 years after its initial printing. A must read.

Marketing places

"Marketing places" by Philip Kotler provides very clearly all the necessary things abour territorial marketing so that even a non-specialist of the field could understand everything.

Excellent community/economic development primer

Kotler, et al have defined the marriage between the public and private sectors in terms that make sense to both partners. While the implication that the private sector tends to get it right most of the time signals a weakness that haunts the writings of Harvard's Michael Porter("Competitive Advantage of Inner Cities"), the fundamental notions contained in this work seem sound. Students of city planning, urban affairs, etc., might conclude that the emerging field of hotel, motel, and resort management may offer a more relevant practical model of city management than the current curriculums offer. When it's all said and done what's the significant difference between managing a city and managing a total service resort? As the politics of citys, space, become more rationalized in the larger systems of global markets and international trade, local decision making is increasingly becoming influenced by the factors that Kotler, et al raise in their book. It's no surprise that my friends in the private sector find "place marketing" the newest fad in the consulting field. In truth, I've been pleased to see the social planners and business planners find common ground in the models and ideas that Kotler, Porter, et al have managed to present.