Marketing on a Shoestring

By Jeff Davidson

Book Overview

A compendium of practical ideas for marketing and promoting small business without spending much money. Presents useful ideas in an easy-to-read, step-by-step fashion. Includes suggestions for selling, advertising, publicity, promotion, and customer service, all designed for low-cost but effective implementation. Chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the yellow pages, business directories, plus a wealth of cheap, effective marketing tips. Includes a case history, bibliography, and suggestions for further reading.

• Format: Paperback
• Language: English
• ISBN: 0471632856
• ISBN13: 9780471632856
• Release Date: June 1988
• Publisher: Wiley-Interscience
• Length: 223 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.9" x 9.0"