Marketing of Engineering Services

By Brian Scanlon

This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.

• Format: Hardcover
• Language: English
• ISBN: 0727713485
• ISBN13: 9780727713483
• Release Date: January 1988
• Publisher: Thomas Telford Publishing
• Length: 128 Pages
• Weight: 0.45 lbs.