Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches

by Paula Watson-Lakamp

Book Overview

Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy--from traditional promotions such as advertising and posters to social media marketing.

Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover...

• Format: Paperback
• Language: English
• ISBN: 1610698932
• ISBN13: 9781610698931
• Release Date: May 2015
• Publisher: Libraries Unlimited
• Length: 136 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.4" x 6.9" x 9.8"