Marketing Management

by Mark Johnston, Greg W. Marshall, Mark W. Johnston

Book Overview

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. It stays current by covering the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073529796
• ISBN13: 9780073529790
• Release Date: January 2009
• Publisher: Irwin/McGraw-Hill
• Length: 768 Pages
• Weight: 3.60 lbs.
• Dimensions: 1.2" x 8.4" x 10.9"