Marketing Management and Strategy: A Reader

By Philip Kotler and Keith Kohn Cox

This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0135582482
• ISBN13: 9780135582480
• Release Date: January 1984
• Publisher: Prentice Hall
• Length: 448 Pages
• Weight: 1.52 lbs.