Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/Mcgraw-Hill Series in Marketing)

By Orville C. Walker Jr., Harper W. Boyd Jr., Walker Boyd

Book Overview

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0256125767
• ISBN13: 9780256125764
• Release Date: January 1995
• Publisher: Chicago
• Length: 555 Pages
• Weight: 2.50 lbs.
• Dimensions: 0.9" x 7.5" x 10.5"