Marketing Management: A Customer-Centric Approach

By Fred Selnes and Even Johan Lanseng

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

• Format: Hardcover
• Language: English
• ISBN: 1529624258
• ISBN13: 9781529624250
• Release Date: February 2025
• Publisher: Sage Publications Ltd
• Length: 360 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.8" x 7.4" x 9.7"