Marketing Kit for Dummies [With CDROM]

By Alexander Hiam

Book Overview

In his bestselling book Marketing For Dummies, Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of Marketing Kit For Dummies, he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of Marketing For Dummies offers all the proven advice as the first edition, but with new information and state-of-the-art Internet marketing techniques. Whether your business is large or small, staffed by a few people, a few hundred, or thousands, Marketing Kit For Dummies, 2nd Edition offers everything you need to know - and all the tools you need to implement - for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn't, this book covers all the bases: Tap into the power of the Internet Create buzz with publicity Research, plan, and budget effectively Set up winning sales promotions Generate sales with action ads Launch winning Web campaigns Expert author Alexander Hiam - marketing specialist, business professor, and operator of an independent consulting firm - gives you the handy specialized tools that make marketing a breeze. The accompanying CD-ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you'll learn how to: Master the five Ps of marketing Evaluate the effectiveness of your marketing plans Design a marketing plan that works Perform customer research Improve your creative skills - and your campaigns Write winning marketing copy Develop a campaign budget and stick to it Brand your business Develop promotional campaigns Design brochures, catalogs, and newsletters Bring customers back with great customer service In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn't matter how great your product or service is if your customers don't know about it. With Marketing Kit For Dummies, 2nd Edition, you'll have no trouble bringing in new business - and more dollars.

• Format: Paperback
• Language: English
• ISBN: 0764559990
• ISBN13: 9780764559990
• Release Date: November 2004
• Publisher: Wiley Publishing
• Length: 355 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"

Customer Reviews

Helpful

I believe if Forrest Gump were reviewing the "for Dummies" series of books, he would say they are like a box of chocolates. You never know what you're gonna get. I have found a few of these "for Dummies" books to be exceptional, others to be marginal at best, and yet some like this one, MARKETING KIT FOR DUMMIES by Alexander Hiam, that fall somewhere in the "helpful" area. This book is not exceptionally well written, but does have some pearls scattered throughout. The book is broken into six parts and twenty one chapters. The problems I had with this book start here. Hiam tried to make the chapters and sub-chapters fit into the six parts and some of them just don't seem to belong there. That in and of itself is okay. It's nice to find unexpected resources. But it makes navigation of the content rather difficult. Another pearl here is the CD. I haven't used it yet, but have downloaded it and it looks quite useful for an array of marketing purposes. Perhaps it will prove itself to be worth the book price. I guess I would have to say, if you are a business looking for an improved marketing strategy, there are worse places to start, but there are better ones as well. You'll find some useful information here, and strategies that will have a quick impact on your bottom line.

Good starter...

This book is extremely basic but has great templates that ensure you cover all the fundamentals.

The Dictionary for Marketing Your Company

I loved this book. I needed an quick read, easy to navigate, marketing information for a new business. After reading this book one afternoon I quickly learned new information as well as refreshed my memory on other important and critical marketing principles. I keep this book next to my dictionary in the office. These are the two books I use the most when writing and designing dynamic attention ads and new client generators.