Marketing Judo: Building Your Business Using Brains Not Budget

By John BarnesRichard RichardsonДжон Барнс, et al.

Book Overview

How to build your business through brilliant marketing - but without a big budget. As in judo, use your brains not brawn, and leverage the weight of your opponent to your advantage. From people who... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 027366316X
• ISBN13: 9780273663164
• Release Date: January 2002
• Publisher: Pearson Professional Education
• Length: 160 Pages
• Weight: 0.55 lbs.