Marketing Health Care Into the Twenty-First Century: The Changing Dynamic

by Alan K. Vitberg and William Winston

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry--a war that will only...

• Format: Hardcover
• Language: English
• ISBN: 156024979X
• ISBN13: 9781560249795
• Release Date: July 1996
• Publisher: Routledge
• Length: 206 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.8" x 6.2" x 8.8"