Marketing Health Behavior: Principles, Techniques, and Applications

By Morten Frederiksen

This is a book that grew out of frustration. The frustration was rooted in our failed attempts to help people modify health-related behavior. From a behavioral medicine perspective, it was readily... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0306415232
• ISBN13: 9780306415234
• Release Date: May 1984
• Publisher: Springer
• Length: 200 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"