Marketing Challenges: Cases and Exercises

By Christopher Lovelock and Charles B. Weinberg

Book Overview

"Marketing Challenges: Cases and Exercises" provides the instructor with a wide range of cases, including the best selection of international cases. These include all the elements and variables of the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070388024
• ISBN13: 9780070388024
• Release Date: January 1993
• Publisher: McGraw-Hill Companies