Marketing by Menu

By Nancy Loman Scanlon

For a restaurant or other foodservice operation, the menu is a key marketing and management tool. This volume should provide the foodservice professional, or prospective foodservice manager, with a thorough understanding of the importance of a well developed menu programme to the profitability of their business.

• Format: Hardcover
• Language: English
• ISBN: 0471253308
• ISBN13: 9780471253303
• Release Date: November 1998
• Publisher: Wiley
• Length: 272 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.9" x 8.8" x 11.3"