Marketing Budgeting (RLE Marketing): A Political and Organisational Model

By Nigel F. Piercy

Book Overview

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138995630
• ISBN13: 9781138995635
• Release Date: November 2015
• Publisher: Routledge
• Length: 538 Pages
• Weight: 1.66 lbs.
• Dimensions: 1.1" x 6.1" x 9.2"