Marketing: Best Practices

By Peter R. DicksonK. Douglas HoffmanPatrick Dunne, et al.

Seventeen experts, one voice The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030349990
• ISBN13: 9780030349997
• Release Date: July 2002
• Publisher: South Western Educational Publishing
• Length: 672 Pages
• Weight: 3.60 lbs.
• Dimensions: 1.1" x 8.7" x 11.2"

Customer Reviews

The best of two worlds

This book combines the knowledge of excellent scholars of marketing in a clear and structured format which is accessible to undergraduates. In addition, the cases and other teaching materials provide excellent support.