Marketing: A Situational Approach

By C. Glenn Walters and Blaise J. Bergiel

Marketing: A Situational Approach is a new book that is the direct result of listening to what business leaders and marketing professors told us. It occurred to us that the environment is not... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 087393430X
• ISBN13: 9780873934305
• Release Date: April 1999
• Publisher: Delmar Thomson Learning