Marketing 3.0: From Products to Customers to the Human Spirit

by Philip Kotler and Hermawan Kartajaya

Book Overview

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing...

• Format: Hardcover
• Language: English
• ISBN: 0470598824
• ISBN13: 9780470598825
• Release Date: May 2010
• Publisher: Wiley
• Length: 208 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.3" x 9.0"