Marketing, 2008 Edition

By William M. Pride, O.C. Ferrell, Linda Ferrell

Book Overview

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0618799702
• ISBN13: 9780618962297
• Release Date: January 2007
• Publisher: South-Western College Pub
• Length: 629 Pages
• Weight: 4.10 lbs.
• Dimensions: 11.0" x 1.3" x 8.8"