Marketers Are From Mars, Consumers Are From New Jersey

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Edition Description

In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost...

Edition Details

Format:Paperback

Language:English

ISBN:1508977119

Format: Paperback

Condition:

7.79

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Marketers Are From Mars, Consumers Are From New...

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