Market Segmentation Success: Making It Happen!

by Sally Dibb, Lyndon Simkin, Lydon Simkin

Book Overview

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, what problems will be encountered, and how to best overcome these challenges...

• Format: Hardcover
• Language: English
• ISBN: 0789029170
• ISBN13: 9780789029171
• Release Date: February 2008
• Publisher: Routledge
• Length: 202 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.0" x 8.6"