Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

By Rajagopal

Book Overview

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

• Format: Hardcover
• Language: English
• ISBN: 113728191X
• ISBN13: 9781137281913
• Release Date: September 2013
• Publisher: Palgrave MacMillan
• Length: 259 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.9" x 5.6" x 8.5"