Managing Services Marketing: Text and Readings

By Gregory Bateson and John E.G. Bateson

This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030081475
• ISBN13: 9780030081477
• Release Date: January 1989
• Publisher: Dryden Press
• Length: 606 Pages