Managing Media Organizations: Effective Leadership of the Media

by Daniel B. Wackman and John M. Lavine

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• Format: Hardcover
• Language: English
• ISBN: 0582286344
• ISBN13: 9780582286344
• Release Date: January 1988
• Publisher: Longman Publishing Group
• Length: 454 Pages
• Weight: 0.15 lbs.

Customer Reviews

Good Reading for Media Managers

Even a book that is somewhat dated can still be beneficial to leaders in their field. That's true for managers of media organizations and this book. In fact, the first few pages talk about how rapidly changes in information companies are occurring. Some of the philosophical and practical issues described in this book are still pertinent. Another enduring feature of the book is some of the history it contains. A further value to the book is that some of the theories of management demonstrate the evolution of thinking in that dimension of a manager's job. The best of each of the theories is still relevant. The irrelevant can be eliminated quite easily enough.There are organizational charts and graphs in this book that help illustrate the text. Terms are defined which are still valid in today's business operations. The research throughout this book is well documented. I recommend this book because it is still very useful in the media world of today.