Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

By Vinay Kumar and Vinay Kumar

Book Overview

"This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132352214
• ISBN13: 9780132352215
• Release Date: January 2008
• Publisher: Wharton School Publishing
• Length: 296 Pages
• Weight: 1.22 lbs.
• Dimensions: 1.1" x 6.2" x 9.2"