Managing Customer Value

By Sara N-Marandi and Dilip Soman

Book Overview

How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 9812838279
• ISBN13: 9789812838278
• Release Date: October 2009
• Publisher: World Scientific Publishing Company
• Length: 416 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.1" x 6.2" x 9.0"