Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge

by Metin Kozak and Seyhmus Baloglu

Book Overview

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

• Format: Paperback
• Language: English
• ISBN: 0415811481
• ISBN13: 9780415811484
• Release Date: June 2012
• Publisher: Routledge
• Length: 262 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"