Managing a Public Relations Firm for Growth and Profit

by Arthur Croft and William Winston

A complete guide, Managing a Public Relations Firm for Growth and Profit describes in detail how to manage and market a public relations firm successfully. The only book of its kind on the market, this volume is bursting with tips, instructions, philosophies, theories, and guidance, all to help you steer your firms to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how...

• Format: Hardcover
• Language: English
• ISBN: 1560249552
• ISBN13: 9781560249559
• Release Date: December 1995
• Publisher: Routledge
• Length: 266 Pages
• Weight: 1.30 lbs.