Managerial Economics

By William F. Samuelson, Stephen G. Marks, Jay L. Zagorsky

Book Overview

The right economic tools to make the right business decisions! In today's highly competitive business environments, managers must be able to make increasingly complex decisions-decisions that sometimes determine whether a firm prospers or even survives. Now more than ever, top-notch managers are relying on economic analysis to make the right business decisions. That's why William F. Samuelson and Stephen G. Mark's Fourth Edition of MANAGERIAL ECONOMICS illustrates the central problems you're likely to face as a manager, provides the economic analysis techniques you need to guide your decisions, and shows how these techniques are used by practicing managers. Updated with modern management techniques, Fourth Edition features many revised applications, and new and expanded coverage of game theory, decision making under uncertainity, international topics, e-commerce, and the Internet. Features * Managerial decision making is emphasized and woven throughout every chapter in the book. * Real-world applications throughout the text challenge you to ponder possible choices. * End-of-chapter spreadsheet problems offer a powerful way of portraying economic decisions and finding optimal solutions without a large investment in calculus methods. * Shows how to use game theory to analyze the firm's strategic choices. * Explains how to use decision trees to structure decisions in highrisk environments. * Includes expanded coverage of international topics and applications. * E-commerce applications appear throughout the text.

• Format: Hardcover
• Language: English
• ISBN: 0470000449
• ISBN13: 9780470000441
• Release Date: April 2002
• Publisher: Wiley
• Length: 912 Pages
• Weight: 3.50 lbs.
• Dimensions: 1.6" x 7.6" x 9.5"

Customer Reviews

Book Hurt Andrew's Brain

My "left brain" is severely underdeveloped (metaphorically speaking, anyway), and I usually don't "get" numbers. It's no surprise that some of this book went straight over my head, including the calculus and higher-level math. However, the problems presented here--including over 100 "real world" problems ripped straight from the headlines--were enough to keep me engaged. Like all good textbooks, if you invest the time you will be rewarded with not only a better understanding of the subject, but, perhaps, of the way our world works.

Managerial Economics Works

For those in Executive MBA programs, this is a terribly useful supporting text for any managerial economics programs. The authors are very aware of who their audience is -- all learning is in a managerial framework (as opposed to the dryer, more theoretical, straight economics textbooks).They cover the basics, but also do a great job on game theory and probablistic decision making. I had no economics before reading this, and found it clear and understandable even for the most abstruse concepts. Highly recommended.