Managerial Economics

by Robert E. McCormick

This new book shows the power of economic thinking, and successfully incorporates real world examples to demonstrate that economics is a practical field about real life. Divided into five parts, the book covers - introductory material; consumer behaviour; finance related matter; the firm and its external relations with markets and customers; and the internal organisation of firms.

• Format: Hardcover
• Language: English
• ISBN: 013544750X
• ISBN13: 9780135447505
• Release Date: November 1992
• Publisher: Prentice Hall
• Length: 1555 Pages
• Weight: 3.40 lbs.
• Dimensions: 1.3" x 8.3" x 10.3"