Managerial Economics: A Game Theoretic Approach

By Robert G. Waschik and Timothy C.G. Fisher

This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. Topics covered include: *product differentiation *price discrimination *hiring and training workers *labor-management relations *international trade A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.

• Format: Paperback
• Language: English
• ISBN: 0415272890
• ISBN13: 9780415272896
• Release Date: March 2002
• Publisher: Routledge
• Length: 344 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.8" x 7.4" x 9.1"

Customer Reviews

Managable!

This new book offers something different to other Managerial Economics Textbooks that I have seen. For a start it is a shorter book than others like Mcguigan et al. Secondly, it looks and feels like a textbook, but it also is a remarkably good book to read - I read through several chapters on the train. Thirdly, it brings a completely new approach with it - that of Game Theory. Anyone who's been alive for the last few years will realise just how important Game Theory is in Business and Economics, and the deployment of it in a book on managerial economics is a master stroke.Personally I have found it to be a breath of fresh air in comparison to its competitors, and I would say to anyone teaching, studying or just intererested in Managerial Economics - read this book!