Management of Marketing

By Paul Reynolds and Geoffrey Lancaster

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750661038
• ISBN13: 9780750661034
• Release Date: June 2005
• Publisher: Routledge
• Length: 422 Pages
• Weight: 1.72 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"