Management of Electronic Media

By Alan B. Albarran and Albarran, Alan B. Albarran, Alan B.

Book Overview

Driven by a variety of forces, the process of management for the electronic media has changed dramatically. The text presents a modern approach to management. Instead of addressing management of each of the media separately, the author asserts that a basic set of skills which apply to all media must first be learned before the specific needs of each industry are presented.

• Format: Hardcover
• Language: English
• ISBN: 0534262740
• ISBN13: 9780534262747
• Release Date: July 1996
• Publisher: Wadsworth Publishing Company
• Length: 352 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.8" x 7.6" x 9.6"

Customer Reviews

Very user-friendly

This is the prescribed book for the Honours course I'm doing this year in my Media Studies degree. Although at first glance, one thinks that the book is rather thin for such a hefty price tag, it soon becomes evident that the author writes clearly and concisely, using everyday language and providing all the facts you need without superfluous words. I've always hated textbooks which are written from one professor to the other without taking into account that students need to be able to decipher them. Congratulations Mr Albarran for creating such a user-friendly and very interesting textbook!