Management Gurus and Management Fashions

by Brad Jackson

Book Overview

Since the 1980s, popular management thinkers, 'gurus', have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon, building on the important theoretical progress that has recently been made by a small,...

• Format: Paperback
• Language: English
• ISBN: 0415249465
• ISBN13: 9780415249461
• Release Date: March 2001
• Publisher: Routledge
• Length: 228 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.2" x 9.2"