Making The Brand: The Business of Starting A Clothing Line From The Ground Up

By Rob Norman

If you've ever wanted the true blueprint to launching a clothing company, "Making the Brand" is your definitive guide. Crafted by seasoned fashion entrepreneur and College Professor Rob Norman, who has not only worked with industry giants like Khols, Nautica, and Asics but has also created three clothing brands during his tenure in the industry, this book transcends traditional how-to guides. It offers an insider's perspective on the intricate journey of building a successful clothing brand. Rob distills over two decades of experience into actionable insights for aspiring designers, business enthusiasts, and dreamers. From finding your niche in the crowded fashion universe to crafting a compelling brand identity, each chapter is a step towards turning your vision into a thriving reality. Explore the secrets of successful design and product development, master the nuances of strategic business planning, and navigate the dynamic landscape of sales, marketing, and production. " Making the Brand " is not just a guide; it's a mentor, offering real-world applicability derived from Rob's acclaimed YouTube series and an accredited course at the Fashion Institute of Technology. Dive into case studies, practical advice, and industry insights that demystify the challenges and celebrate the triumphs of fashion entrepreneurship. This book is your companion for turning your passion for fashion into a flourishing business. If you've ever dreamed of seeing your designs on the runway or building a brand that stands the test of time, seize the opportunity to learn from a true industry insider who has not only worked with the biggest names but has also successfully created three of his own brands. The runway awaits; it's time to make your brand.

• Format: Paperback
• Language: English
• ISBN: B0CRQ8CZKH
• ISBN13: 9798873945863
• Release Date: January 2024
• Publisher: Independently published
• Length: 117 Pages
• Weight: 0.51 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"