Making Ads Pay: Timeless Tips for Successful Copywriting

By John Caples

Book Overview

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1607965666
• ISBN13: 9781607965664
• Release Date: February 2013
• Publisher: www.bnpublishing.com
• Length: 258 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"