Magnitude Scaling: Quantitative Measurement of Opinions

By Milton Lodge

Describes the techniques and rationale behind magnitude scaling that can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments by providing the respondent with continuous response measures.

• Format: Paperback
• Language: English
• ISBN: 0803917473
• ISBN13: 9780803917477
• Release Date: September 1981
• Publisher: Sage Publications
• Length: 88 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.3" x 5.4" x 8.6"