Luxury Online: Styles, Systems, Strategies

By Uché Okonkwo

Book Overview

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

• Format: Hardcover
• Language: English
• ISBN: 0230555365
• ISBN13: 9780230555365
• Release Date: February 2010
• Publisher: Palgrave MacMillan
• Length: 360 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.9" x 6.5" x 9.4"