From the global south, a massive cultural movement is emerging that is sweeping away everything that has come before it. After all, India's Shah Rukh Khan is the world's most popular actor. Bollywood, Turkish dizi dramas, Korean K-pop and other aspects of Eastern popular culture have a global reach, arouse international fascination and represent the biggest challenge to America's soft power monopoly since World War II. Best-selling author Fatima Bhutto's new book is about these new kings of 21st-century popular entertainment.
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