Since its initial publication, Loft Living has become the classic analysis of the emergence of artists as a force of gentrification and the related rise of "creative city" policies around the world. This 25th anniversary edition, with a new introduction, illustrates how loft living has spread around the world and that artists' districts-trailing the success of SoHo in New York-have become a global tourist attraction. Sharon Zukin reveals the economic shifts and cultural transformations that brought widespread attention to artists as lifestyle models and agents of urban change, and explains their role in attracting investors and developers to the derelict loft districts where they made their home. Prescient and dramatic, Loft Living shows how a declining downtown Manhattan became a popular "scene," how loft apartments became hot commodities for the middle class, and how investors, corporations, and rich elites profited from deindustrializing the city's factory districts and turning them into trendy venues for art galleries, artisanal restaurants, and bars. However, this edition points out that the artists who led the trend are now priced out of the loft market. Even in New York, where the loft living market was born, artists have no legal claim on loft districts, nor do they get any preferential treatment in the harsh real estate market. From the story of SoHo in Lower Manhattan to SoWa in Boston and SoMa in San Francisco, Zukin explains how once-edgy districts are transformed into high-price neighborhoods, and how no city can restrain the juggernaut of rising property values.
Author's comments: what LOFT LIVING tells us about cities
Published by Thriftbooks.com User , 26 years ago
When I wrote this book about the transformation of lower Manhattan a number of years ago, SoHo was already recognized as an artists' and a landmark loft district. Because of the many modern art galleries and the neighborhood's general ambiance of being "discovered," it also became a tourist destination. I wanted to explain the process of discovery--how derelict loft spaces attracted artists in the 1960s and 1970s, and through them, provided a cultural core for the commercial redevelopment of the central city. Did I predict that the art galleries would flee to another neighborhood, and be replaced by clothing stores and shoe boutiques? That rents would rise and struggling artists would be replaced by rock stars and rich people? LOFT LIVING lays the groundwork for these developments, exposing the connections between chic urban lifestyle, media hype, and real estate developers. This book was fun to write and, I think, prescient.
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