The Little Book of Big Promotions

By Lisa Hickey, Lisa L. Cyr, Cheryl Dangel Cullen

Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective. This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.

• Format: Paperback
• Language: English
• ISBN: 1592533558
• ISBN13: 9781592533558
• Release Date: March 2007
• Publisher: Rockport Publishers
• Length: 352 Pages
• Weight: 1.85 lbs.
• Dimensions: 1.0" x 6.8" x 8.3"

Customer Reviews

A good book

This book is included many creative design and very inspired. It was shipped fast too.

It goes into the details

...Is one of the advantages if you are interested in a creation process. Gives you very nice overview of ideas from other people. Only remark I have is there should maybe update of the latest campaigns.