Letter Design in the Graphic Arts

by Mortimer Leach

Book Overview

This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design.

Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews...

• Format: Paperback
• Language: English
• ISBN: 1635618045
• ISBN13: 9781635618044
• Release Date: February 2019
• Publisher: Echo Point Books & Media
• Length: 194 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.4" x 8.5" x 11.0"