The catalogue of an exhibition held in Florence, Italy, in 1996. Intended as a "provocation," the exhibition, with this book deals with the subject of the Latin lover at the end of the 20th century, and is a further chapter in the inquiry into the popular and universal image of Italy and Italians. It could be considered a monument to one of the most obvious male icons: that irresistible seducer, the Latin lover of film, pop songs and gossip columns. This includes a discussion of the male "gender," which in turn is intertwined with that of identity and of entertainment in an age when relationship between people are mediated by images. Includes 164 fascinating illustrations from films, TV shows and advertising.
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