Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide--From Presentations and Promotions to Communicating and Closing

by Wayne A. Conway, Terri Morrison, Wayne Conaway

Book Overview

How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?

Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do-and what to avoid-in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly...

• Format: Paperback
• Language: English
• ISBN: 0071714049
• ISBN13: 9780071714044
• Release Date: November 2011
• Publisher: McGraw-Hill Companies
• Length: 304 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.8" x 6.4" x 9.0"